Issue 2 2024
Pronouns in Welcome: Linguistic Construction of Student Identity in Chinese University Banners
AUTHOR(S) DONG Hongjie YIN Danyang LUO Chenbai
Abstract: This study explores the nuanced role of pronoun usage in welcome banners at Chinese universities and examines its influence on freshmen’s identity construction within the cultural context of China. Employing a systematic collection and analysis of a corpus of welcome banners, the research utilizes corpus analysis and word frequency statistics to investigate how pronoun choices shape and reinforce freshmen’s sense of identity. The findings highlight the significant impact of linguistic subtleties on the orientation activities at Chinese universities, influencing freshmen’s social integration and identity formation. By illuminating the linguistic characteristics of Chinese welcome banners, this research provides empirical evidence of how cultural and linguistic contexts affect student identity through orientation activities. This study contributes to a deeper understanding of the intersection between language, culture, and identity in higher education.
DOI: https://doi.org/10.62978/2410dhj1122
PAGES : 11-22